Customer Relationship Management: A Global Approach - Image 1

£49.12

Sage Publications Customer Relationship Management: A Global Approach

Name: Customer Relationship Management: A Global Approach
Brand: Sage Publications
Price: 49.12 GBP
Availability: InStock

Brands & Corporate Identity

About as cheap as it gets. The only time it was cheaper was 1 month ago.

£49 today · all-time low £49 (May 2026) · usually £50

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 73 days · 73 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 73 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £50 (35 days, 47.9%)

Price range: £49 - £51

Price levels: 3 different prices over 73 days

Description

Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: · CRM foundations · planning and implementation · managing stakeholder relationships · improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1529767415
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 11 March 2023
Listed Since: 12 September 2022

Barcode

No barcode data available

Sage Publications Customer Relationship Management: A Global Approach

About as cheap as it gets. The only time it was cheaper was 1 month ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Handbook of CRM: Achieving Excellence in Customer Management

Strategic Customer Relationship Management in the Age of Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)

Strategic Customer Management: Integrating Relationship Marketing and CRM

Customer Relationship Management: Concepts, Applications and Technologies

Customer Relationship Management: A Global Perspective

Customer Relationship Management: Perspectives from The Marketplace

Strategic Customer Management: Integrating Relationship Marketing and CRM

Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

Auerbach Publications CRM Systems Handbook - Business Guide

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

Customer Relationship Management (Legend in Marketing)

Customer Relationship Management

Einsatz von Customer Relationship Management-Systemen: Bestimmungsgrößen, Ausprägungen und Erfolgsfaktoren (Kundenmanagement & Electronic Commerce)

CRM Goes Digital: Design and Use of Digital Customer Interface in Marketing, Sales and Service (Management for Professionals)

Customer Relationship Management: Concepts and Technologies

Creating and Managing a CRM Platform for your Organisation

Performance Measurement für das Customer Relationship Management: Controlling des IKT-basierten Kundenbeziehungsmanagements (Wirtschaftswissenschaften)

Relationship Marketing and CRM in Indian Retail Banking: Lessons from India's Best CRM-savvy Banks

Adoption and Implementation of AI in Customer Relationship Management (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

CRC Press - Managing High-Tech Services Using a CRM Strategy

CRM-Systeme mit EAI: Konzeption, Implementierung und Evaluation (Information Networking)

Adoption and Implementation of AI in Customer Relationship Management

Customer Relationship Management (CRM) for Medium and Small Enterprises: How to Find the Right Solution for Effectively Connecting with Your Customers