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£61 today · previous high £61 · all-time low £58
Routledge CRM Concepts, Applications and Technologies Textbook
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Most common price: £59 (20 days, 74.1%)
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Description
Key Features
This Routledge textbook provides a definitive account of CRM concepts, applications, and technologies.
Learn how companies create and maintain mutually beneficial relationships with their customers.
Gain a thorough understanding of the conceptual foundations of CRM through structured learning.
See CRM in practice using illustrative case examples and practical exercises included in the text.
Understand how to organize customer data gathering, analysis, and presentation for better decision making.
Study strategic CRM first before moving into the operational aspects of customer relationship management.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 1032247444
- Domain
- Amazon UK
- Release Date
- 23 January 2024
- Listed Since
- 13 April 2023
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