£58.00

PEARSON EDUCATION Customer Relationship Management

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£58.00 £0.00 £12.70 £25.39 £38.09 £50.78 £63.48 26 April 2026 13 May 2026 30 May 2026 16 June 2026 04 July 2026

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Description

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 September 2013
Listed Since
31 October 2012

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