£49.19

PEARSON EDUCATION Customer Relationship Management

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Price History & Forecast

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Last 630 days • 630 data points (No recent data available)

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£70.28 £1.46 £16.48 £31.49 £46.51 £61.52 £76.54 09 June 2024 13 November 2024 19 April 2025 23 September 2025 28 February 2026

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67 days 67 days 2 days 463 days · current 31 days 0 116 232 347 463 £7.72-20 £20-33 £33-45 £45-58 £58-70 Days at Price

Price Analysis

Most common range: £45-58 (463 days, 73.5%)

Price range: £7.72 - £70

Price levels: 5 price ranges over 630 days

Description

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
17 September 2013
Listed Since
31 October 2012

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