Customer Relationship Management - Image 1

£49.19

PEARSON EDUCATION Customer Relationship Management

Name: Customer Relationship Management
Brand: PEARSON EDUCATION
Price: 9.53 GBP
Availability: InStock

Call Centre Management

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Price distribution over 35 days • 8 price levels

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Most common price: £53 (8 days, 22.9%)

Price range: £7.72 - £55

Price levels: 8 different prices over 35 days

Description

Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation. It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0273774956
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 17 September 2013
Listed Since: 31 October 2012

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PEARSON EDUCATION Customer Relationship Management

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