£125.00

Auerbach Publications CRM Systems Handbook - Business Guide

Name: Auerbach Publications CRM Systems Handbook - Business Guide
Brand: Auerbach Publications
Price: 125.0 GBP
Availability: InStock

Quality Assurance & Total Quality Management

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Description

The Customer Relationship Management Systems Handbook by Auerbach Publications explores the evolution of CRM from simple transaction profiling to advanced business processes. This guide examines how modern companies use sophisticated tools and analytical processes to manage every customer on an individual basis. Learn how to integrate essential business management tools into a single point of control. The text covers the connection between email, PDAs, day planners, electronic schedulers, and client databases. By understanding these integrated systems, you can better manage your customer relationships and streamline your business operations. This handbook serves as a comprehensive resource for understanding the transition from loose methodologies to well-defined, tool-driven management strategies.

Key Features

Learn how CRM has evolved from basic transaction profiling to sophisticated, individual-based customer management processes.

Understand how to integrate email and PDAs with day planners and electronic schedulers for better organization.

Discover how to combine client databases with other business management tools to create a single management point.

Explore the use of analytical processes and sophisticated tools for managing customer relationships effectively.

Gain insights into the transition from loosely defined methodologies to well-defined business processes.

Product Specifications

Brand: Auerbach Publications
Format: Paperback
ASIN: 0849311438
Category: Books > Subjects > Business, Finance & Law > Management > Quality Assurance & Total Quality Management
Domain: Amazon UK
Release Date: 19 July 2002
Listed Since: 17 February 2007

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Auerbach Publications CRM Systems Handbook - Business Guide

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