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£125.00
Auerbach Publications CRM Systems Handbook - Business Guide
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Description
Key Features
Learn how CRM has evolved from basic transaction profiling to sophisticated, individual-based customer management processes.
Understand how to integrate email and PDAs with day planners and electronic schedulers for better organization.
Discover how to combine client databases with other business management tools to create a single management point.
Explore the use of analytical processes and sophisticated tools for managing customer relationships effectively.
Gain insights into the transition from loosely defined methodologies to well-defined business processes.
Product Specifications
- Brand
- Auerbach Publications
- Format
- paperback
- ASIN
- 0849311438
- Domain
- Amazon UK
- Release Date
- 19 July 2002
- Listed Since
- 17 February 2007
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