£125.00

Auerbach Publications CRM Systems Handbook - Business Guide

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Description

The Customer Relationship Management Systems Handbook by Auerbach Publications explores the evolution of CRM from simple transaction profiling to advanced business processes. This guide examines how modern companies use sophisticated tools and analytical processes to manage every customer on an individual basis. Learn how to integrate essential business management tools into a single point of control. The text covers the connection between email, PDAs, day planners, electronic schedulers, and client databases. By understanding these integrated systems, you can better manage your customer relationships and streamline your business operations. This handbook serves as a comprehensive resource for understanding the transition from loose methodologies to well-defined, tool-driven management strategies.

Key Features

Learn how CRM has evolved from basic transaction profiling to sophisticated, individual-based customer management processes.

Understand how to integrate email and PDAs with day planners and electronic schedulers for better organization.

Discover how to combine client databases with other business management tools to create a single management point.

Explore the use of analytical processes and sophisticated tools for managing customer relationships effectively.

Gain insights into the transition from loosely defined methodologies to well-defined business processes.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
19 July 2002
Listed Since
17 February 2007

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No barcode data available

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