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Auerbach Publications Customer Relationship Management Systems Handbook - Auerbach

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Description

The Customer Relationship Management Systems Handbook from Auerbach Publications provides comprehensive coverage of how organisations can leverage CRM tools and analytical processes to manage customer relationships on an individual basis. This handbook explains the evolution of CRM from basic customer transaction tracking to sophisticated, integrated systems that combine email, scheduling, client databases, and business management tools into a single, unified platform. Whether you're implementing CRM for the first time or optimising existing systems, this resource covers the methodologies, technologies, and best practices needed to create effective customer relationship strategies. The handbook explores how integrating PDA technology, electronic schedulers, and data analysis tools enables businesses to streamline operations and improve customer interactions across all touchpoints.

Key Features

Covers the full evolution of CRM from basic customer profiling to advanced analytical business processes.

Explores integration of email, PDA devices, day planners, and electronic schedulers into unified CRM systems.

Provides detailed guidance on using client databases and business management tools for individual customer management.

Published by Auerbach Publications, a leading authority on business systems and technology handbooks.

Addresses practical implementation strategies for creating a single point of customer relationship management.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
19 July 2002
Listed Since
17 February 2007

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No barcode data available

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