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£42.98
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£43 today · cheaper than every other day in the last 3 months
Routledge Handbook of CRM - Customer Management Excellence
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Description
Key Features
This Routledge handbook provides complete coverage of key concepts in the vital field of Customer Relationship Management.
Gain a total understanding of the strategic principles that underlie successful CRM rather than just focusing on implementation systems.
Learn from real-world applications through international business vignettes and full case studies included in the text.
Access recent knowledge supported by definitive references and clear, comprehensive explanations of core concepts.
Receive your order in new, mint condition with guaranteed packaging for secure delivery.
Enjoy fast service with same day dispatch for orders received before 12 noon and no quibbles returns.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0750664371
- Domain
- Amazon UK
- Release Date
- 31 October 2005
- Listed Since
- 22 December 2006
Barcode
No barcode data available
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