£106.05

CRC Press - Managing High-Tech Services Using a CRM Strategy

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Description

In an era where high-tech service industries face increasing competition, building a customer-focused business strategy is a necessity for survival and growth. This book by CRC Press provides a deep look into how to manage and direct any service organization by utilizing a high-tech strategy. By integrating a Customer Relationship Management (CRM) infrastructure, your company can work toward gaining and retaining a competitive edge in the marketplace. This resource explores the fundamental shifts required to move from traditional models to modern service excellence. It provides practical insights into problem-solving applications and helps leaders understand the specific needs of the high-tech sector. Whether you are managing a call center or a large-scale service firm, this guide offers the framework needed to implement effective CRM strategies that drive long-term success and customer loyalty.

Key Features

Learn how to develop and implement a high-tech strategy that uses CRM infrastructure to secure a competitive advantage for your company.

Understand the fundamental differences between service-based business models and traditional product-oriented models.

Explore practical problem-solving applications designed to help manage and direct service organizations effectively.

Gain insights into the key factors and elements required to build a customer-focused business strategy in competitive markets.

Identify the specific needs of high-tech service industries to help your organization grow and retain its market position.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 December 2002
Listed Since
09 February 2007

Barcode

No barcode data available

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