CRC Press Managing High-Tech Services Using a CRM Strategy - Business Book

Managing High-Tech Services Using a CRM Strategy is a comprehensive guide for service industry leaders seeking to build competitive advantage through customer-focused business strategies. Published by CRC Press, this book explores how to manage and direct service organizations using high-tech approaches supported by Customer Relationship Management (CRM) infrastructure. It addresses critical issues and problem-solving applications, including the correct business model for service organizations and how it differs from product-oriented approaches, as well as the key factors and elements required for successful implementation. This resource equips professionals with the knowledge to gain and retain competitive edge in an increasingly competitive high-tech service landscape.