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£106.05
CRC Press - Managing High-Tech Services Using a CRM Strategy
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Description
Key Features
Learn how to develop and implement a high-tech strategy that uses CRM infrastructure to secure a competitive advantage for your company.
Understand the fundamental differences between service-based business models and traditional product-oriented models.
Explore practical problem-solving applications designed to help manage and direct service organizations effectively.
Gain insights into the key factors and elements required to build a customer-focused business strategy in competitive markets.
Identify the specific needs of high-tech service industries to help your organization grow and retain its market position.
Product Specifications
- Brand
- CRC Press
- Format
- hardcover
- ASIN
- 1574443461
- Domain
- Amazon UK
- Release Date
- 23 December 2002
- Listed Since
- 09 February 2007
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