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Routledge Profit Maximization Through Customer Relationship Marketing

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Description

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation brings together customer-centric marketing strategies using the latest research and real-world case studies across multiple industries. This comprehensive resource from Routledge combines insights from respected researchers to help practitioners, educators, and students understand the full spectrum of customer relationship marketing approaches. The book covers measurement techniques, predictive methods, and practical implementation strategies designed to enhance marketing effectiveness and drive business growth. Whether you're seeking to refine customer engagement tactics, improve retention rates, or implement data-driven marketing decisions, this guide provides the frameworks and evidence-based approaches needed to succeed in today's competitive market environment.

Key Features

Routledge published business book focusing on customer relationship marketing strategies and implementation methods.

Combines latest research findings with real-world case studies from various industries for practical application.

New, mint condition copy dispatched same day for orders received before 12 noon.

Guaranteed secure packaging and no quibbles returns policy for complete customer satisfaction.

Suitable for practitioners, educators, and business students seeking deeper knowledge of customer-centric marketing.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
14 February 2008
Listed Since
20 August 2007

Barcode

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