£152.00

Routledge Profit Maximization Through Customer Relationship Marketing

Name: Routledge Profit Maximization Through Customer Relationship Marketing
Brand: Routledge
Price: 138.0 GBP
Availability: InStock

Call Centre Management

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Description

Improve your business outcomes with Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation. This Routledge publication provides a comprehensive look at customer centric marketing by combining the latest research with practical case studies from multiple industries. Designed for practitioners, educators, and students, this resource offers a deep look into the issues surrounding customer relationship marketing. By bringing together various elements of the field, the book helps readers understand how to measure and predict customer behavior to drive better results. Whether you are studying management or applying these concepts in a professional setting, this book provides the necessary framework to make marketing strategies more effective and data-driven.

Key Features

New and mint condition copy to ensure high quality for your professional library.

Fast shipping with same day dispatch for orders received before 12 noon.

Guaranteed packaging to protect your book during transit and arrival.

No quibbles returns policy for a worry-free purchasing experience.

Includes real world case studies from various industries to support learning.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0789038021
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 14 February 2008
Listed Since: 20 August 2007

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Routledge Profit Maximization Through Customer Relationship Marketing

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