The Future of Relationship Marketing - Image 1

£57.91

Routledge The Future of Relationship Marketing

Name: The Future of Relationship Marketing
Brand: Routledge
Price: 57.91 GBP
Availability: InStock

International

It has never been this cheap. We have no record of a lower price.

£58 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 23 days • 23 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 23 days • 1 price levels

Days at Price

Price Analysis

Most common price: £58 (23 days, 100.0%)

Price range: £58 - £58

Price levels: 1 different prices over 23 days

Description

The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003 The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom in 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer. The Future of Relationship Marketing provides new and challenging findings important to anyone involved with buyer-seller relationships, brought together in one volume. This multidisciplinary collection of studies reaches beyond basic marketing strategies to provide a broad yet in-depth examination of the subject. The book links theory to practice, provides innovative methodologies for research, and forecasts what the future holds for relationship marketing. Each chapter is extensively referenced, and many include graphs and figures to reinforce concepts and ideas. The Future of Relationship Marketing topics include: dialogical interaction customer trust, satisfaction, and loyalty Customer Relational Management (CRM) the question of whether variety-seeking behavior make customers bad an analysis of underlying worldviews in relationship marketing the positivist approach in organizational theory and strategy the interpretativist approach in organizational theory and strategy configuration theory an analysis of CRM implementation models buyer-seller face-to-face negotiations The Future of Relationship Marketing gives the most recent information essential for researchers, educators, students, and professionals in customer relationship marketing.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0789031620
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 25 May 2006
Listed Since: 05 February 2007

Barcode

No barcode data available

Routledge The Future of Relationship Marketing

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

The Future of Relationship Marketing

Customer Relationship Management: A Global Perspective

Customer Relationship Management: Concepts, Applications and Technologies

Customer Relationship Management: Concepts, Applications and Technologies

Total Relationship Marketing

Strategic Customer Management: Integrating Relationship Marketing and CRM

Strategic Customer Management: Integrating Relationship Marketing and CRM

Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services)

Einsatz von Customer Relationship Management-Systemen: Bestimmungsgrößen, Ausprägungen und Erfolgsfaktoren (Kundenmanagement & Electronic Commerce)

Routledge Profit Maximization Through Customer Relationship Marketing

Successful Customer Relationship Management Programs and Technologies: Issues and Trends

Relationship Marketing and CRM in Indian Retail Banking: Lessons from India's Best CRM-savvy Banks

Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

Adoption and Implementation of AI in Customer Relationship Management (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Customer Relationship Management (Legend in Marketing)

Adoption and Implementation of AI in Customer Relationship Management

Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

Network Dynamics in International Marketing: 4 (International Business and Management, 4)

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

Customer Relationship Management: Concept, Strategy, and Tools (Springer Texts in Business and Economics)

Customer Relationship Management: The Foundation of Contemporary Marketing Strategy

Customer Relationship Management: Concepts and Technologies

Strategic Customer Relationship Management in the Age of Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)