Customer Relationship Management: Strategic Approaches in Digital Era - Image 1

£74.27

Society Publishing Customer Relationship Management: Strategic Approaches in Digital Era

Name: Customer Relationship Management: Strategic Approaches in Digital Era
Brand: Society Publishing
Price: 79.31 GBP
Availability: InStock

Business, Finance & Law

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Description

Customer Relationship Management: Strategic Approaches in Digital Era examines various aspects of customer relationship management including an extensive historical overview of marketing strategies and relationship marketing. It includes definitions of strategic approaches of marketing, managing business relationships and buying behavior. Provides the reader with insights into the development of its history, so as to understand the customer’s mind, motivations, arguments, backgrounds and why customer relationship marketing strategies are important.

Product Specifications

Brand: Society Publishing
Format: hardcover
ASIN: 177361343X
Category: Books > Subjects > Business, Finance & Law
Domain: Amazon UK
Release Date: 30 December 2018
Listed Since: 25 September 2018

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Society Publishing Customer Relationship Management: Strategic Approaches in Digital Era

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