£78.57

Society Publishing Customer Relationship Management: Strategic Approaches in Digital Era

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£78.57 £77.46 £77.70 £77.94 £78.19 £78.43 £78.67 01 June 2026 10 June 2026 19 June 2026 28 June 2026 07 July 2026

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Description

Customer Relationship Management: Strategic Approaches in Digital Era examines various aspects of customer relationship management including an extensive historical overview of marketing strategies and relationship marketing. It includes definitions of strategic approaches of marketing, managing business relationships and buying behavior. Provides the reader with insights into the development of its history, so as to understand the customer’s mind, motivations, arguments, backgrounds and why customer relationship marketing strategies are important.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 December 2018
Listed Since
25 September 2018

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