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Kogan Page CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work

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Description

CRM in Financial Services gives a whole host of suggestions as to how companies can improve their CRM and achieve the anticipated return on investment. It shows how to avoid the main problems and challenge some of the conventional wisdom about what is happening in the financial services market.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 June 2002
Listed Since
05 February 2007

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