Customer Relationship Management (Legend in Marketing) - Image 1

£45.00

Vibrant Publishers Customer Relationship Management (Legend in Marketing)

Name: Customer Relationship Management (Legend in Marketing)
Brand: Vibrant Publishers
Price: 41.68 GBP
Availability: InStock

Brands & Corporate Identity

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Description

Delve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kumar presents actionable insights for enhancing customer retention, satisfaction, and lifetime value. Through case studies, real-world examples, and research-based frameworks, readers gain a deep understanding of how to tailor CRM strategies to align with evolving customer expectations and market dynamics. Ideal for business students, managers, and CRM professionals, this book provides the essential tools to optimize customer engagement, predict customer behavior, and leverage CRM technology to maintain a competitive edge. Unlock the potential of CRM to revolutionize your approach to customer management and strengthen brand loyalty in an increasingly digital and customer-centric marketplace.

Product Specifications

Brand: Vibrant Publishers
Format: Paperback
ASIN: 1636513239
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 15 November 2024
Listed Since: 16 November 2024

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Vibrant Publishers Customer Relationship Management (Legend in Marketing)

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