£32.20

About as cheap as it gets — within 5% of the all-time low it hit 3 months ago.

£32 today · all-time low £32 (Jul 2026) · usually the usual

Vibrant Publishers Customer Relationship Management (Legend in Marketing)

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£45.00 £30.65 £33.78 £36.91 £40.04 £43.17 £46.31 25 July 2026 08 August 2026 23 August 2026 07 September 2026 22 September 2026
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Price Distribution

Price distribution over 60 days • 2 price levels

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9 days · current 51 days 0 13 26 38 51 £32 £45 Days at Price

Price Analysis

Most common price: £45 (51 days, 85.0%)

Price range: £32 - £45

Price levels: 2 different prices over 60 days

Description

Delve into the transformative world of Customer Relationship Management (CRM) with renowned marketing expert V. Kumar. This comprehensive guide offers a fresh perspective on CRM, focusing on strategic, data-driven approaches to building lasting customer relationships and driving sustainable growth. From segmenting valuable customers to implementing effective CRM practices, Kumar presents actionable insights for enhancing customer retention, satisfaction, and lifetime value. Through case studies, real-world examples, and research-based frameworks, readers gain a deep understanding of how to tailor CRM strategies to align with evolving customer expectations and market dynamics. Ideal for business students, managers, and CRM professionals, this book provides the essential tools to optimize customer engagement, predict customer behavior, and leverage CRM technology to maintain a competitive edge. Unlock the potential of CRM to revolutionize your approach to customer management and strengthen brand loyalty in an increasingly digital and customer-centric marketplace.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
15 November 2024
Listed Since
16 November 2024

Barcode

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