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£156.21

IGI Global Successful Customer Relationship Management Programs and Technologies: Issues and Trends

Name: Successful Customer Relationship Management Programs and Technologies: Issues and Trends
Brand: IGI Global
Price: 156.21 GBP
Availability: InStock

Managers' Guides to Computing

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Description

Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision makers.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466602880
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 31 March 2012
Listed Since: 07 November 2011

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IGI Global Successful Customer Relationship Management Programs and Technologies: Issues and Trends

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