£45.79

Customer Relations (Business Issues, Competition and Entrepreneurship)

Customer Services

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Description

Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company's interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske's relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.

Product Specifications

Format: hardcover
ASIN: 1617612103
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Customer Services
Domain: Amazon UK
Release Date: 01 June 2011
Listed Since: 30 August 2010

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Customer Relations (Business Issues, Competition and Entrepreneurship)

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