£35.31

Customer Relations (Business Issues, Competition and Entrepreneurship)

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£35.31 £7.89 £13.87 £19.85 £25.84 £31.82 £37.80 11 March 2026 21 March 2026 31 March 2026 10 April 2026 20 April 2026

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Price levels: 8 different prices over 41 days

Description

Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a company's interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske's relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 June 2011
Listed Since
30 August 2010

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