£71.02

Springer Relationship Marketing

Name: Relationship Marketing
Brand: Springer
Price: 70.49 GBP
Availability: InStock

Business Process Reengineering

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Price distribution over 72 days • 3 price levels

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Most common price: £70 (44 days, 61.1%)

Price range: £70 - £71

Price levels: 3 different prices over 72 days

Description

Das Management enger Geschäftsbeziehungen zwischen Unternehmen oder Unternehmen und Konsumenten wird oft als Erfolgsfaktor propagiert. Als eigenständiges Forschungsgebiet hierzu hat sich das Relationship Marketing in den letzten Jahren fest etabliert. In dem vorliegenden Buch wird ein Fazit der bisherigen Diskussion gezogen und werden denkbare Weiterentwicklungen aufgezeigt. Das Buch analysiert Ursachen und Erfolgswirkungen des Relationship Marketing und ordnet diese Managementfunktion in den Kontext anderer betriebswirtschaftlicher Disziplinen und Funktionen ein. Darüber hinaus werden exemplarisch branchenspezifische Besonderheiten herausgestellt.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3540440550
Category: Books > Subjects > Business, Finance & Law > Management > Business Process Reengineering
Domain: Amazon UK
Release Date: 27 September 2002
Listed Since: 03 May 2007

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Springer Relationship Marketing

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