£71.02

Springer Relationship Marketing

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£71 today · all-time low £70 (Mar 2026) · usually the usual

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Last 27 days • 27 data points (No recent data available)

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£71.07 £69.66 £69.97 £70.28 £70.58 £70.89 £71.20 10 March 2026 16 March 2026 23 March 2026 29 March 2026 05 April 2026

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2 days 25 days · current 0 6 13 19 25 £70 £71 Days at Price

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Most common price: £71 (25 days, 92.6%)

Price range: £70 - £71

Price levels: 2 different prices over 27 days

Description

Das Management enger Geschäftsbeziehungen zwischen Unternehmen oder Unternehmen und Konsumenten wird oft als Erfolgsfaktor propagiert. Als eigenständiges Forschungsgebiet hierzu hat sich das Relationship Marketing in den letzten Jahren fest etabliert. In dem vorliegenden Buch wird ein Fazit der bisherigen Diskussion gezogen und werden denkbare Weiterentwicklungen aufgezeigt. Das Buch analysiert Ursachen und Erfolgswirkungen des Relationship Marketing und ordnet diese Managementfunktion in den Kontext anderer betriebswirtschaftlicher Disziplinen und Funktionen ein. Darüber hinaus werden exemplarisch branchenspezifische Besonderheiten herausgestellt.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 September 2002
Listed Since
03 May 2007

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