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£125.40

Sage Publications Handbook of Relationship Marketing

Name: Handbook of Relationship Marketing
Brand: Sage Publications
Price: 125.4 GBP
Availability: InStock

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Description

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the "core" of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints. The Handbook of Relationship Marketing covers the entire scope of relationship marketing, including: * The domain, evolution, and growth of relationship marketing * The conceptual and theoretical foundations of relationship marketing * Partnership issues that firms must face to enable relationship marketing * New ways of teaching and learning relationship marketing

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Product Specifications

Brand: Sage Publications
Format: Hardcover
ASIN: 0761918108
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 07 February 2000
Listed Since: 22 January 2007

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Sage Publications Handbook of Relationship Marketing

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