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Sage Publishing Handbook of Relationship Marketing

Name: Handbook of Relationship Marketing
Brand: Sage Publishing
Price: 147.25 GBP
Availability: InStock

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Most common price: £147 (29 days, 50.9%)

Price range: £136 - £155

Price levels: 3 different prices over 57 days

Description

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the "core" of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors have assembled an authoritative and global cast of chapter contributors and crafted a volume that will become the seminal, founding work in this growing field. Their approach is eclectic, including a broad coverage of topics, diverse theoretical and conceptual paradigms, and global viewpoints. The Handbook of Relationship Marketing covers the entire scope of relationship marketing, including: * The domain, evolution, and growth of relationship marketing * The conceptual and theoretical foundations of relationship marketing * Partnership issues that firms must face to enable relationship marketing * New ways of teaching and learning relationship marketing

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Brand: Sage Publishing
Format: hardcover
ASIN: 0761918108
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 07 February 2000
Listed Since: 22 January 2007

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This is the usual price. Wait for it to drop, or tell us your number.

Sage Publishing Handbook of Relationship Marketing

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Price Distribution

Price Analysis

Description

Key Features

Product Specifications

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