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Routledge Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

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£50.99 £11.40 £20.04 £28.68 £37.31 £45.95 £54.59 26 April 2026 13 May 2026 31 May 2026 18 June 2026 06 July 2026

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Description

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
30 October 2002
Listed Since
14 February 2007

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