Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback)) - Image 1

£48.44

Routledge Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

Name: Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))
Brand: Routledge
Price: 48.44 GBP
Availability: InStock

Call Centre Management

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Description

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

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Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750648392
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 30 October 2002
Listed Since: 14 February 2007

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Routledge Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

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