£88.36

MACMILLAN Business Relationships for Competitive Advantage: Managing Alignment and Misalignment in Buyer and Supplier Transactions

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Description

This book provides the first summary and critical appraisal of the thinking that currently informs the management of business relationships, from the perspectives of both the buyer and supplier. The authors argue that these approaches are one-dimensional and instead recommend a more holistic approach based on power, interaction and portfolio perspectives. The book provides evidence of how relationships can be aligned and misaligned in practice, using eighteen examples drawn from a variety of business cases and circumstances.

Key Features

Used Book in Good Condition

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 December 2003
Listed Since
04 January 2007

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No barcode data available

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