Managing Business Relationships, 3rd Edition - Image 1

£40.19

Wiley Managing Business Relationships, 3rd Edition

Name: Managing Business Relationships, 3rd Edition
Brand: Wiley
Price: 40.19 GBP
Availability: InStock

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Description

No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business. This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networks and how to manage in them. It has been entirely rewritten to include the latest thinking and research from the IMP (Industrial Marketing and Purchasing) Group and includes new chapters on Intermediation in Business Networks, the Economics of Business Relationships and the Practice of Business Networking. Features: • Provides a structured way to understand business networks and their meaning for the practicing manager. • Offers a complete analysis of management in different relationships including those with customers, suppliers, distributors and development counterparts. • Presents a practical analysis of the problems and choices that managers face in developing and changing their relationships and a guide to the critical skills of business networking.

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Managing Business Relationships, 3rd Edition

Product_Type: ABIS_BOOK

Brand: Wiley

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 047072109X
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 02 September 2011
Listed Since: 19 May 2008

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Wiley Managing Business Relationships, 3rd Edition

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