£100.99

Pergamon Press Relationships and Networks in International Markets: 3 (International Business and Management, 3)

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Description

The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, "relationship marketing" has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.

Key Features

Pages Count - 480. Binding type - Hardcover.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 March 1998
Listed Since
18 October 2006

Barcode

No barcode data available

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