Relationship Marketing: Standortbestimmung und Perspektiven - Image 1

£56.42

Springer Relationship Marketing: Standortbestimmung und Perspektiven

Name: Relationship Marketing: Standortbestimmung und Perspektiven
Brand: Springer
Price: 56.42 GBP
Availability: InStock

black & white illustrations, black & whi

Business Process Reengineering

Price History & Forecast

Last 72 days • 72 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 72 days • 1 price levels

Days at Price

Price Analysis

Most common price: £56 (72 days, 100.0%)

Price range: £56 - £56

Price levels: 1 different prices over 72 days

Description

Das Management enger Geschäftsbeziehungen zwischen Unternehmen oder Unternehmen und Konsumenten wird oft als Erfolgsfaktor propagiert. Als eigenständiges Forschungsgebiet hierzu hat sich das Relationship Marketing in den letzten Jahren fest etabliert. In dem vorliegenden Buch wird ein Fazit der bisherigen Diskussion gezogen und werden denkbare Weiterentwicklungen aufgezeigt. Das Buch analysiert Ursachen und Erfolgswirkungen des Relationship Marketing und ordnet diese Managementfunktion in den Kontext anderer betriebswirtschaftlicher Disziplinen und Funktionen ein. Darüber hinaus werden exemplarisch branchenspezifische Besonderheiten herausgestellt.

Product Specifications

Brand: Springer
Model: black & white illustrations, black & whi
Format: paperback
ASIN: 3642628885
Category: Books > Subjects > Business, Finance & Law > Management > Business Process Reengineering
Domain: Amazon UK
Publication Date: 07 December 2012
Listed Since: 22 September 2013

Barcode

No barcode data available

Springer Relationship Marketing: Standortbestimmung und Perspektiven

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Relationship Marketing

Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

Managing Market Relationships: Methodological and Empirical Insights

Relational Leadership in Education: A Phenomenon of Inquiry and Practice

Close Relationships: Functions, Forms and Processes (Frontiers of Social Psychology)

Relational Aspects of Parental Involvement to Support Educational Outcomes: Parental Communication, Expectations, and Participation for Student Success (Routledge Research in Education)

Relationship Marketing in Sports (Routledge Sports Marketing Series)

Modern Relationships: Romance, Friendship, and Family in the 21st Century

Relational Models Theory: A Contemporary Overview

Customer Relationship Management: A Global Perspective

Human Relations: Productive Approaches for the Workplace

Relational Communication: An Interactional Perspective To the Study of Process and Form (LEA's Series on Personal Relationships)

Creating Happy Relationships

The Relational Economy: Geographies of Knowing and Learning

Retail Strategy: The view from the bridge

Person to Person: Positive Relationships Don't Just Happen

Human Relations (Available Titles Coursemate)

The Secrets of Successful Public Relations and Image-Making

Marketing Cases from Emerging Markets

Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management)

Strategisches Business-to-Business-Marketing

Handbook of Research on Mathematics Teaching and Learning: (A Project of the National Council of Teachers of Mathematics)

Online community portals for enhanced Customer Relationship Management: Getting Return on Investment through Return on Relationships

Sacred Marriages: A Discourse Analysis (Routledge Studies in the Sociology of Religion)