£56.28

Springer Relationship Marketing: Standortbestimmung und Perspektiven

black & white illustrations, black & whi

Price data last checked 11 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£56 today · all-time low £56 (May 2026) · usually £56

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 80 days · 80 data points (no recent data)

Historical
Generating forecast…
£56.42 £56.24 £56.28 £56.32 £56.36 £56.40 £56.44 25 April 2026 14 May 2026 03 June 2026 23 June 2026 13 July 2026

Price Distribution

Price distribution over 80 days • 1 price levels

Days at Price
80 days 0 20 40 60 80 £56 Days at Price

Price Analysis

Most common price: £56 (80 days, 100.0%)

Price range: £56 - £56

Price levels: 1 different prices over 80 days

Description

Das Management enger Geschäftsbeziehungen zwischen Unternehmen oder Unternehmen und Konsumenten wird oft als Erfolgsfaktor propagiert. Als eigenständiges Forschungsgebiet hierzu hat sich das Relationship Marketing in den letzten Jahren fest etabliert. In dem vorliegenden Buch wird ein Fazit der bisherigen Diskussion gezogen und werden denkbare Weiterentwicklungen aufgezeigt. Das Buch analysiert Ursachen und Erfolgswirkungen des Relationship Marketing und ordnet diese Managementfunktion in den Kontext anderer betriebswirtschaftlicher Disziplinen und Funktionen ein. Darüber hinaus werden exemplarisch branchenspezifische Besonderheiten herausgestellt.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
07 December 2012
Listed Since
22 September 2013

Barcode

No barcode data available

Similar Products You Might Like

Relationship Marketing
98% match

Relationship Marketing

Springer

£71.07 13 Jul 2026
Network Dynamics in International Marketing: 4 (International Business and Management, 4)
97% match

Network Dynamics in International Marketing: 4 (International Business and Management, 4)

Elsevier

£99.55 26 Jun 2026
Relationship Marketing in the Digital Age (Routledge Studies in Marketing)
97% match

Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

Routledge

£121.79 13 Jul 2026
Marketing: A Relationship Perspective Second Edition
97% match

Marketing: A Relationship Perspective Second Edition

World Scientific Publishing Company

£58.85 07 Jul 2026
Handbook of Relationship Marketing
97% match

Handbook of Relationship Marketing

Sage Publications

£136.44 06 Jul 2026
Relationship Marketing in the Digital Age (Routledge Studies in Marketing)
97% match

Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

Routledge

£46.99 13 Jul 2026
Customer Relations (Business Issues, Competition and Entrepreneurship)
97% match

Customer Relations (Business Issues, Competition and Entrepreneurship)

£45.79 16 Jul 2026
Strategic Market Relationships - From Strategy to Implementation: Second Edition
97% match

Strategic Market Relationships - From Strategy to Implementation: Second Edition

Wiley

£51.29 05 Jul 2026
Relational Leadership in Education: A Phenomenon of Inquiry and Practice
97% match

Relational Leadership in Education: A Phenomenon of Inquiry and Practice

Routledge

£147.25 14 Jul 2026
Strategic Customer Management: Integrating Relationship Marketing and CRM
96% match

Strategic Customer Management: Integrating Relationship Marketing and CRM

Cambridge University Press

£94.00 06 Jul 2026
Routledge Close Relationships - Interpersonal Study Text
96% match

Routledge Close Relationships - Interpersonal Study Text

Routledge

£150.70 06 Jul 2026
Positive Approaches to Optimal Relationship Development (Advances in Personal Relationships)
96% match

Positive Approaches to Optimal Relationship Development (Advances in Personal Relationships)

Cambridge University Press

£61.92 07 Jul 2026
Relationship Marketing: A Consumer Experience Approach (SAGE Advanced Marketing Series)
96% match

Relationship Marketing: A Consumer Experience Approach (SAGE Advanced Marketing Series)

Sage Publications

£49.64 23 Jun 2026
Relationships and Networks in International Markets: 3 (International Business and Management, 3)
96% match

Relationships and Networks in International Markets: 3 (International Business and Management, 3)

Pergamon Press

£100.99 23 Jun 2026
Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies)
96% match

Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies)

Routledge

£152.80 20 Jun 2026
Strategic Customer Management: Integrating Relationship Marketing and CRM
96% match

Strategic Customer Management: Integrating Relationship Marketing and CRM

Cambridge University Press

£41.46 13 Jul 2026
Essentials of Marketing Research
96% match

Essentials of Marketing Research

South-Western

£102.00 04 Jul 2026
The Future of Relationship Marketing
96% match

The Future of Relationship Marketing

Routledge

£58.49 13 Jul 2026
A Study of Marketing Managers' use of Relationship Marketing
96% match

A Study of Marketing Managers' use of Relationship Marketing

LAP Lambert Academic Publishing

£43.68 08 Jul 2026
Close Relationships: Functions, Forms and Processes (Frontiers of Social Psychology)
96% match

Close Relationships: Functions, Forms and Processes (Frontiers of Social Psychology)

Routledge

£137.76 13 Jul 2026
The Relational Lens: Understanding, Managing and Measuring Stakeholder Relationships
96% match

The Relational Lens: Understanding, Managing and Measuring Stakeholder Relationships

Cambridge University Press

£32.10 03 Jul 2026
The Science of Romantic Relationships
96% match

The Science of Romantic Relationships

Cambridge University Press

£45.40 08 Jul 2026
Managing Market Relationships: Methodological and Empirical Insights
96% match

Managing Market Relationships: Methodological and Empirical Insights

Routledge

£136.84 15 Jul 2026
Routledge The Marketing Environment Volume 15 - Marketing Book
96% match

Routledge The Marketing Environment Volume 15 - Marketing Book

Routledge

£125.00 15 Jul 2026