Relationship Marketing: A Consumer Experience Approach (SAGE Advanced Marketing Series) - Image 1

£49.68

It has never been this cheap. We have no record of a lower price.

£50 today · cheaper than every other day in the last 3 months

Sage Publishing Relationship Marketing: A Consumer Experience Approach (SAGE Advanced Marketing Series)

Name: Relationship Marketing: A Consumer Experience Approach (SAGE Advanced Marketing Series)
Brand: Sage Publishing
Price: 49.68 GBP
Availability: InStock

Economics

Price Distribution

Price distribution over 33 days • 1 price levels

Days at Price

Price Analysis

Most common price: £50 (33 days, 100.0%)

Price range: £50 - £50

Price levels: 1 different prices over 33 days

Description

The relationship between a market and a consumer is complex. Far from simply an exchange of services there is an often complex transaction of feeling, meaning and experience. How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind. From the experience of a football club supporter to experiences of gap year travel, to text messaging behaviour, and to using the library, the focus of this text is on the consumer perspective. From this angle, issues of relationship marketing, and its management, take on a new and exciting bearing. Topics examined include: frameworks for analyzing the consumer experience; consumer communities; issues of customer loyalty; the impact of ICT on relationship marketing; and the creative consumer. Each chapter is supported by - or based on - an in-depth case study, many of which are drawn from the authors′ research.

Key Features

New

Mint Condition

Dispatch same day for order received before 12 noon

Guaranteed packaging

No quibbles returns

Product Specifications

Brand: Sage Publishing
Format: paperback
ASIN: 1412931223
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 20 April 2010
Listed Since: 23 May 2008

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

Sage Publishing Relationship Marketing: A Consumer Experience Approach (SAGE Advanced Marketing Series)

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

Pearson Relationship Marketing - 4th Edition Textbook

Handbook of Relationship Marketing

Relationship Marketing: Standortbestimmung und Perspektiven

Strategic Customer Management: Integrating Relationship Marketing and CRM

Relationship Marketing

Strategic Market Relationships - From Strategy to Implementation: Second Edition

The Science of Romantic Relationships

Human Relationships

Customer Relations (Business Issues, Competition and Entrepreneurship)

Strategic Customer Management: Integrating Relationship Marketing and CRM

Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services)

Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies)

Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

Network Dynamics in International Marketing: 4 (International Business and Management, 4)

The Future of Relationship Marketing

Customer Relationship Management: Strategic Approaches in Digital Era

Marketing: A Relationship Perspective Second Edition

The Future of Relationship Marketing

Sage Understanding Research in Personal Relationships Book

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Close Relationships

Relationship Marketing: Creating Stakeholder Value - Routledge

It has never been this cheap. We have no record of a lower price.

Sage Publishing Relationship Marketing: A Consumer Experience Approach (SAGE Advanced Marketing Series)

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

Pearson Relationship Marketing - 4th Edition Textbook

Handbook of Relationship Marketing

Relationship Marketing: Standortbestimmung und Perspektiven

Strategic Customer Management: Integrating Relationship Marketing and CRM

Relationship Marketing

Strategic Market Relationships - From Strategy to Implementation: Second Edition

The Science of Romantic Relationships

Human Relationships

Customer Relations (Business Issues, Competition and Entrepreneurship)

Strategic Customer Management: Integrating Relationship Marketing and CRM

Customer Relationship Management Strategies in the Digital Era (Advances in Marketing, Customer Relationship Management, and E-Services)

Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and Business Studies)

Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

Network Dynamics in International Marketing: 4 (International Business and Management, 4)

The Future of Relationship Marketing

Customer Relationship Management: Strategic Approaches in Digital Era

Marketing: A Relationship Perspective Second Edition

The Future of Relationship Marketing

Sage Understanding Research in Personal Relationships Book

Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Close Relationships

Relationship Marketing: Creating Stakeholder Value - Routledge