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£184 today · previous high £184 · all-time low £184
Routledge Relationship Marketing: Creating Stakeholder Value - Routledge
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Description
Key Features
Routledge publication covering the strategic shift from market share focus to profitable long-term customer relationships.
Comprehensive coverage of all stakeholder markets: employees, suppliers, influencers, customers and consumers.
Up-to-date case materials and examples of best practice throughout the text.
Seminal resource designed for both students and managers working in relationship marketing fields.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138136948
- Domain
- Amazon UK
- Release Date
- 26 November 2015
- Listed Since
- 01 December 2015
Barcode
No barcode data available
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