£183.50

Routledge Relationship Marketing: Creating Stakeholder Value

Name: Routledge Relationship Marketing: Creating Stakeholder Value
Brand: Routledge
Price: 183.5 GBP
Availability: InStock

Call Centre Management

This is the most expensive it has ever been. Walk away.

£184 today · previous high £184 · all-time low £175

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 91 days · 91 data points

Historical

Generating forecast…

Price Distribution

Price distribution over 91 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £175 (90 days, 98.9%)

Price range: £175 - £184

Price levels: 2 different prices over 91 days

Description

Move beyond the basic goal of increasing market share and adopt a modern strategy focused on building long-term profitable connections. Relationship Marketing: Creating Stakeholder Value by Routledge provides a deep analysis of how marketing rationales have evolved. This text offers a modern vision for professionals and students looking to master the art of relationship management. This book serves as a foundational resource for anyone studying or working in the field of marketing. It covers the entire spectrum of stakeholder markets, providing a comprehensive view of how to interact with employees, suppliers, influencers, customers, and consumers. By shifting the focus toward creating value for all stakeholders, you can develop strategies that drive lasting success. Designed for both academic and professional settings, the content includes updated case materials and real-world examples of best practices. Whether you are a student learning the fundamentals or a manager implementing new strategies, this text provides the insights needed to navigate the complex landscape of modern relationship marketing.

Key Features

Shift your strategy from simple market share growth to building long-term, profitable relationships with targeted customers.

Gain a comprehensive understanding of all stakeholder markets, including employees, suppliers, influencers, customers, and consumers.

Learn from updated case materials and real-world examples of best practices in the field of relationship marketing.

Access a seminal text designed specifically for both students and managers working within the marketing industry.

Develop a cutting-edge vision for marketing that focuses on creating value across all stakeholder groups.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138136948
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 26 November 2015
Listed Since: 01 December 2015

Barcode

No barcode data available

Routledge Relationship Marketing: Creating Stakeholder Value

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))

Relationship Marketing: Standortbestimmung und Perspektiven

Relationship Marketing: Exploring Relational Strategies in Marketing

The Relational Lens: Understanding, Managing and Measuring Stakeholder Relationships

Network Dynamics in International Marketing: 4 (International Business and Management, 4)

Marketing: A Relationship Perspective Second Edition

Relational Leadership in Education: A Phenomenon of Inquiry and Practice

Customer Relations (Business Issues, Competition and Entrepreneurship)

Handbook of Relationship Marketing

Stakeholders: Theory and Practice

Corporate Sustainability Leadership

Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

Strategic Market Relationships - From Strategy to Implementation: Second Edition

MACMILLAN Re-Engaging Young People with Education Book

Human Relationships

Support Partnerships: Collaboration in Action

Strategic Customer Management: Integrating Relationship Marketing and CRM

Alliances for Sustainable Development: Business and NGO Partnerships

Relationship Marketing in the Digital Age (Routledge Studies in Marketing)

Cengage Learning Modern Human Relations at Work - 11th Edition

Social Partnerships and Responsible Business: A Research Handbook

Conceptualizing Relational Sociology: Ontological and Theoretical Issues

Routledge Guide to Dealing with Difficult Stakeholders

Ethical Issues in Community and Patient Stakeholder–Engaged Health Research: 146 (Philosophy and Medicine, 146)