£174.29

Routledge Relationship Marketing: Creating Stakeholder Value

Name: Routledge Relationship Marketing: Creating Stakeholder Value
Brand: Routledge
Price: 174.29 GBP
Availability: InStock

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Description

Move beyond the basic goal of increasing market share and adopt a modern strategy focused on building long-term profitable connections. Relationship Marketing: Creating Stakeholder Value by Routledge provides a deep analysis of how marketing rationales have evolved. This text offers a modern vision for professionals and students looking to master the art of relationship management. This book serves as a foundational resource for anyone studying or working in the field of marketing. It covers the entire spectrum of stakeholder markets, providing a comprehensive view of how to interact with employees, suppliers, influencers, customers, and consumers. By shifting the focus toward creating value for all stakeholders, you can develop strategies that drive lasting success. Designed for both academic and professional settings, the content includes updated case materials and real-world examples of best practices. Whether you are a student learning the fundamentals or a manager implementing new strategies, this text provides the insights needed to navigate the complex landscape of modern relationship marketing.

Key Features

Shift your strategy from simple market share growth to building long-term, profitable relationships with targeted customers.

Gain a comprehensive understanding of all stakeholder markets, including employees, suppliers, influencers, customers, and consumers.

Learn from updated case materials and real-world examples of best practices in the field of relationship marketing.

Access a seminal text designed specifically for both students and managers working within the marketing industry.

Develop a cutting-edge vision for marketing that focuses on creating value across all stakeholder groups.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138136948
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 26 November 2015
Listed Since: 01 December 2015

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Routledge Relationship Marketing: Creating Stakeholder Value

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