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PEARSON EDUCATION Pearson Relationship Marketing - 4th Edition Textbook

Amazon

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Description

Explore the new paradigm of marketing with Relationship Marketing: Exploring Relational Strategies in Marketing. Published by Pearson Education, this fourth edition serves as an authoritative and accessible introduction to how relationships influence modern marketing strategy and practice. This key text provides an informed review of recent literature and organizes core themes to help readers understand the impact of relational strategies. It is a comprehensive resource for those studying management and marketing, offering a structured approach to the subject matter. Whether you are examining modern marketing practice or academic literature, this edition delivers the necessary depth and clarity required for professional and educational success.

Key Features

This fourth edition from Pearson Education provides an authoritative introduction to the subject of relationship marketing.

The text offers informed coverage of the most recent and important literature in the field of marketing strategy.

Content is clearly organized and structured around core themes to help readers master the new marketing paradigm.

Each copy is in new and mint condition to ensure you receive a high-quality academic resource.

Orders received before 12 noon are dispatched the same day for your convenience.

We provide guaranteed packaging and no quibbles returns to ensure a reliable shopping experience.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
31 March 2011
Listed Since
26 November 2010

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