Strategic Market Relationships - From Strategy to Implementation: Second Edition - Image 1

£47.69

Wiley Strategic Market Relationships - From Strategy to Implementation: Second Edition

Name: Strategic Market Relationships - From Strategy to Implementation: Second Edition
Brand: Wiley
Price: 47.59 GBP
Availability: InStock

Strategy

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Description

The book develops the student's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organization.

Product Specifications

Brand: Wiley
Format: Paperback
ASIN: 0470028807
Category: Books > Subjects > Business, Finance & Law > Management > Strategy
Domain: Amazon UK
Release Date: 11 May 2007
Listed Since: 15 December 2006

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Wiley Strategic Market Relationships - From Strategy to Implementation: Second Edition

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