£182.18

IGI Global Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

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£182.18 £153.61 £159.85 £166.08 £172.31 £178.54 £184.78 26 April 2026 08 May 2026 20 May 2026 01 June 2026 13 June 2026

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36 days 6 days 7 days · current 0 9 18 27 36 £156 £168 £182 Days at Price

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Most common price: £156 (36 days, 73.5%)

Price range: £156 - £182

Price levels: 3 different prices over 49 days

Description

Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 March 2013
Listed Since
12 October 2012

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