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IGI Global Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

Name: Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
Brand: IGI Global

Managers' Guides to Computing

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Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466636319
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 31 March 2013
Listed Since: 12 October 2012

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IGI Global Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies

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