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IGI Global Trends and Innovations in Marketing Information Systems (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Trends and Innovations in Marketing Information Systems (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global

Web Marketing

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Description

Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466684593
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Web Marketing
Domain: Amazon UK
Release Date: 21 October 2015
Listed Since: 19 March 2015

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IGI Global Trends and Innovations in Marketing Information Systems (Advances in Marketing, Customer Relationship Management, and E-Services)

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