£113.00

Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2: 337 (Smart Innovation, Systems and Technologies, 337)

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Description

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Product Specifications

Format: hardcover
ASIN: 9811990980
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Web Marketing
Domain: Amazon UK
Release Date: 12 May 2023
Listed Since: 16 November 2022

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Marketing and Smart Technologies: Proceedings of ICMarkTech 2022, Volume 2: 337 (Smart Innovation, Systems and Technologies, 337)

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