Marketing and Smart Technologies: Proceedings of ICMarkTech 2024, Volume 2: 439 (Smart Innovation, Systems and Technologies, 439) - Image 1

£202.30

Springer Marketing and Smart Technologies: Proceedings of ICMarkTech 2024, Volume 2: 439 (Smart Innovation, Systems and Technologies, 439)

Name: Marketing and Smart Technologies: Proceedings of ICMarkTech 2024, Volume 2: 439 (Smart Innovation, Systems and Technologies, 439)
Brand: Springer
Price: 202.3 GBP
Availability: InStock

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Description

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 9819630800
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 01 June 2025
Listed Since: 27 December 2024

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Springer Marketing and Smart Technologies: Proceedings of ICMarkTech 2024, Volume 2: 439 (Smart Innovation, Systems and Technologies, 439)

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