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£113.94
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£114 today · previous high £114 · all-time low £108
Springer Advances in National Brand and Private Label Marketing - 2022
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Price distribution over 73 days • 2 price levels
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Most common price: £114 (47 days, 64.4%)
Price range: £108 - £114
Price levels: 2 different prices over 73 days
Description
Key Features
Springer proceedings volume containing peer-reviewed research from the Ninth International Conference on national and private label marketing.
Addresses key marketing topics including brand positioning, consumer behaviour, and competitive strategies between national and private label products.
Features contributions from international academics and industry experts exploring contemporary retail and marketing challenges.
Part of the Springer Proceedings in Business and Economics series, ensuring academic rigour and professional relevance.
Comprehensive reference for brand managers, marketers, retailers, and business students developing marketing strategies.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 3031065832
- Domain
- Amazon UK
- Release Date
- 28 May 2023
- Listed Since
- 01 May 2023
Barcode
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