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£113.94 £113.18 £113.35 £113.51 £113.68 £113.84 £114.01 14 March 2026 26 March 2026 07 April 2026 19 April 2026 01 May 2026

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Description

Explore the latest research in the Ninth International Conference on National Brand and Private Label Marketing. Published by Springer as part of the Springer Proceedings in Business and Economics series, this volume provides academic and professional insights into modern marketing strategies. This book serves as a comprehensive resource for those studying management skills and business economics. It covers the evolving landscape of brand management and the strategic development of private labels in a global market. By focusing on the findings from the 2022 international conference, readers gain access to contemporary perspectives that are relevant to today's business environment. Whether you are a student, researcher, or professional in the field of management, this publication offers a structured look at current trends and academic developments. It is an essential addition to any library focused on business, finance, and law, providing a foundation for understanding how brands compete and succeed in diverse economic settings.

Key Features

Includes research from the Ninth International Conference held in 2022 to provide current industry perspectives.

Part of the Springer Proceedings in Business and Economics series for academic reliability.

Covers essential topics in national brand management and private label marketing strategies.

Designed for professionals and students focusing on management skills and business economics.

Provides a deep look into the subject of business, finance, and law through a scholarly lens.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 May 2023
Listed Since
01 May 2023

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