Springer Marketing in Culturally Distant Countries: Managing the 4Ps in Cross-Cultural Contexts (International Series in Advanced Management Studies)

Brands in Times of Constant Change: How Strategic Brand Management Navigates Uncertainty, Cultural Shifts and Consumer Expectations in an Ever Transforming World

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Strategic Agility in Dynamic Business Environments: Unveiling Foundations, Current Perspectives, and Future Directions (International Series in Advanced Management Studies)

Springer

Strategic Agility in Dynamic Business Environments: Unveiling Foundations, Current Perspectives, and Future Directions (International Series in Advanced Management Studies)

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Public Branding and Marketing: A Global Viewpoint

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Cross-Cultural Perspectives on Luxury Marketing - Business Science

Multinationale Unternehmen aus Schwellenländern und Europa: Herausforderungen und Strategien

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Springer - Postcolonial Marketing Communication: Images from the Margin

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Postcolonial Marketing Communication: Images from the Margin

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Applied Cross-Cultural Research Today: Rethinking Research Across Borders and Nations (Diversity and Inclusion Research)

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Making a Difference Through Marketing: A Quest for Diverse Perspectives

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Consumer Brand Relationships in Tourism: An International Perspective (Tourism, Hospitality & Event Management)

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Marketing to the Aging Population: Strategies and Tools for Companies in Various Industries (Management for Professionals)

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Self-Praise Across Cultures and Contexts (Advances in (Im)politeness Studies)

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Repatriation Management and Competency Transfer in a Culturally Dynamic World

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Springer - Marketing Theory and Practice in Romania Book

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International Management in Service Firms: Environments, Strategies and Operations (Classroom Companion: Business)

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International Management in Service Firms: Environments, Strategies and Operations (Classroom Companion: Business)

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Cross-cultural Perspectives on Well-Being and Sustainability in Organizations

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Strategic Agility in Marketing: Concepts, Methods, and Organizational Impact (Future of Business and Finance)

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Springer - Cultural Initiatives for Sustainable Development

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Fostering Consumer Well-Being: Theory, Evidence, and Policy (International Series on Consumer Science)

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Internationales Management und die Grundlagen des globalisierten Kapitalismus

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Strategic International Marketing - Society Publishing Book

Society Publishing

Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives (Key Issues in Marketing Management)