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Springer 1993 World Marketing Congress Proceedings - Marketing Science

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Description

This volume presents the proceedings from the 1993 World Marketing Congress, part of the prestigious Developments in Marketing Science series from the Academy of Marketing Science. Published by Springer, this collection compiles research and insights from leading marketing scholars and practitioners who gathered to discuss contemporary challenges and innovations in the field. The proceedings offer a comprehensive examination of marketing strategy, consumer behaviour, and business applications relevant to professionals seeking to understand the academic foundations of modern marketing practice. Ideal for researchers, academics, and marketing professionals who want access to peer-reviewed papers and presentations from this significant international conference.

Key Features

This Springer publication compiles peer-reviewed research presented at the 1993 World Marketing Congress.

Part of the Developments in Marketing Science series, establishing academic credibility and ongoing relevance to marketing professionals.

Academy of Marketing Science proceedings reflect contributions from leading researchers and industry experts in marketing science.

Comprehensive coverage of 1993 marketing topics, strategies, and contemporary business applications for historical research context.

Academic reference suitable for university libraries, marketing departments, and professional researchers in business and management fields.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
06 July 2015
Listed Since
05 March 2015

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No barcode data available

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