£114.75

Springer - The Sustainable Global Marketplace Proceedings

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Description

Explore academic research through The Sustainable Global Marketplace, a collection of proceedings from the 2011 Academy of Marketing Science (AMS) Annual Conference. Published by Springer as part of the Developments in Marketing Science series, this volume provides professional insights into marketing science and global market trends. This book serves as a formal record of the research presented at the AMS conference, offering a deep look into the academic discussions that shaped the field. It is a valuable resource for students, researchers, and professionals looking to understand the evolving landscape of marketing management and global business practices. By studying these proceedings, readers gain access to established academic perspectives and professional studies presented by experts in the field.

Key Features

Academic research from the 2011 Academy of Marketing Science (AMS) Annual Conference.

Part of the recognized Developments in Marketing Science series by Springer.

A professional resource for studying global marketplace trends and marketing science.

Detailed proceedings containing scholarly insights from the AMS conference.

Published by Springer, a leading provider of scientific and academic literature.

Product Specifications

Format
Hardcover
Domain
Amazon UK
Release Date
07 November 2014
Listed Since
30 July 2014

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