£109.08

Springer Sustainable Global Marketplace: 2011 AMS Annual Conference Proceedings

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Description

This Springer proceedings volume captures presentations from the 2011 Academy of Marketing Science Annual Conference, offering a comprehensive exploration of contemporary marketing theory, research, and practice. Founded in 1971, the Academy of Marketing Science serves as an international hub for advancing the discipline through conferences, congresses, and symposia that draw delegates from around the world. This volume contributes to the field's evolving archive by delivering cutting-edge research and actionable insights from leading marketing scholars and practitioners. The proceedings reflect the latest developments in marketing science and provide valuable resources for academics, researchers, and marketing professionals seeking to understand current trends and innovations in the discipline.

Key Features

Published by Springer, a leading academic publisher specialising in peer-reviewed research and conference proceedings.

Part of the Developments in Marketing Science series, providing an ongoing archive of Academy of Marketing Science conference presentations.

Features presentations from international delegates attending the 2011 AMS Annual Conference on contemporary marketing topics.

Delivers cutting-edge research and insights relevant to marketing theory, research methodology, and professional practice.

Serves as a comprehensive reference resource for academics, researchers, and marketing professionals interested in the field's latest developments.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 November 2014
Listed Since
30 July 2014

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