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Marketing and Smart Technologies: Proceedings of ICMarkTech 2020: 205 (Smart Innovation, Systems and Technologies, 205)

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Description

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Product Specifications

Format: Paperback
ASIN: 9813341858
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 10 March 2022
Listed Since: 12 February 2022

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Marketing and Smart Technologies: Proceedings of ICMarkTech 2020: 205 (Smart Innovation, Systems and Technologies, 205)

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