£151.26

Chapman and Hall/CRC AI Marketing: How AI Transforms Business Growth

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£151.26 £123.47 £129.54 £135.60 £141.66 £147.72 £153.79 09 July 2026 30 July 2026 21 August 2026 11 September 2026 03 October 2026

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Most common price: £151 (42 days, 48.3%)

Price range: £126 - £151

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Description

Discover how artificial intelligence is revolutionising modern marketing strategies and driving sustainable business growth. This comprehensive guide from Chapman and Hall/CRC explores the dynamic intersection of AI technologies and marketing practices, offering practical insights into the latest applications transforming customer engagement. Learn how businesses leverage AI for personalised customer experiences, data-driven decision-making, predictive analytics, and intelligent automation. Drawing on real-world examples and cutting-edge research, the book examines key innovations in AI-enhanced personalisation and AI-driven strategies that enable companies to connect with customers more effectively and optimise their approach to competitive markets.

Key Features

Chapman and Hall/CRC presents comprehensive coverage of AI technologies reshaping modern marketing strategies and customer engagement across industries.

Explore real-world examples and latest research demonstrating how AI-enhanced personalisation drives customer experiences and business results.

Learn practical applications of AI including predictive analytics, data-driven decision-making, and intelligent automation for marketing optimisation.

Discover how AI-driven strategies enable businesses to connect with customers more effectively and sustain competitive growth in digital markets.

Gain in-depth analysis of the latest innovations in artificial intelligence applications transforming traditional marketing practices and customer relationships.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 October 2025
Listed Since
21 May 2025

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