£132.21

Chapman and Hall/CRC AI Marketing - Chapman and Hall/CRC - Business Growth Guide

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Description

Explore the changing landscape of modern business with AI Marketing: How AI is Transforming Marketing and Business Growth. Published by Chapman and Hall/CRC, this book provides a deep look at how artificial intelligence technologies change the way companies interact with their customers and manage their growth strategies. Readers gain a thorough understanding of how AI applications reshape marketing practices. From improving personalized customer experiences to enabling data-driven decision-making, this guide covers the essential shifts in the industry. You will learn about the impact of predictive analytics and intelligent automation on business operations. By using real-world examples and current research, the text examines key innovations like AI-enhanced personalization and AI-driven content strategies. This book is a valuable resource for understanding how to optimize strategies and drive sustainable growth in an era defined by rapid technological advancement.

Key Features

Analyze how artificial intelligence technologies reshape marketing practices and business growth strategies.

Learn about practical AI applications including personalized customer experiences and intelligent automation.

Gain insights into data-driven decision-making and the use of predictive analytics in modern business.

Study real-world examples and the latest research regarding AI-enhanced personalization and content.

Understand the connection between AI innovation and the ability to drive sustainable business growth.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 October 2025
Listed Since
21 May 2025

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