AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots - Image 1

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MACMILLAN AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots

Name: AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots
Brand: MACMILLAN
Price: 32.53 GBP
Availability: InStock

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Description

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3319899562
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 07 November 2018
Listed Since: 15 March 2018

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MACMILLAN AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots

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