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Kogan Page AI Strategy for Sales and Marketing Book

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Description

Marketing and sales departments prioritize AI and machine learning more than any other area of business, yet many struggle to scale these opportunities. This book from Kogan Page provides a framework to help leaders understand how AI can boost customer-centricity and drive sales through a connected strategy. By bridging the gap between marketing, sales, and customer experience, this guide helps organizations deliver value both now and in the future. It covers essential topics such as personalization, upskilling teams, and managing customer experiences across both online and offline shopping channels. The text also addresses the necessity of using AI responsibly to create sustainable business growth.

Key Features

This Kogan Page book provides a practical framework for connecting marketing, sales, and customer experience through AI.

Learn how to use AI and machine learning to boost customer-centricity and drive sales growth.

The guide covers essential strategies for personalization and upskilling your workforce for an AI-driven environment.

Understand how to manage customer experiences across both online and offline shopping channels.

Gain insights into using AI responsibly to build a connected strategy that delivers long-term value.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 January 2022
Listed Since
03 February 2021

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