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Business Science Reference Applied AI for International Business and Marketing Handbook

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Description

As businesses evolve through increased automation, understanding artificial intelligence becomes a necessity. This handbook explores how machines mimic human cognitive functions like learning and problem solving to transform professional landscapes. It provides essential insights for those working in the marketing industry who need to utilize these techniques to improve efficiency and work alongside automated processes. Published by Business Science Reference, this text focuses on the practical applications of AI within international business and marketing sectors. It covers vital areas including customer relationship management and e-services to help professionals navigate the changing technological environment.

Key Features

This handbook covers applied AI applications for international business and marketing professionals.

The text explores how machines mimic human cognitive functions such as learning and problem solving.

Published by Business Science Reference to help workers understand and utilize automation techniques.

Content focuses on enhancing efficiency in the marketing industry through AI integration.

Provides research on marketing, customer relationship management, and e-services.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
25 September 2020
Listed Since
22 June 2020

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