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AI in Customer Relationship Management - Business Science Ref

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Description

Explore the integration of artificial intelligence into customer relationship management (CRM) with this professional guide. This book examines how AI-powered CRM systems automate sales, marketing, and services within organizations. By learning from historical patterns and past decisions, these systems can score the best leads for sales and predict future customer behavior. Implementing these technologies helps create more effective marketing strategies and expands the scope of customer services. This resource provides insights into using AI to build healthier relationships with a consumer base through data-driven automation and predictive analytics.

Key Features

Learn how AI integration automates sales, marketing, and services within modern organizations.

Understand how AI-powered CRM systems use historical patterns and past decisions to score leads.

Discover methods for using AI to predict future customer behavior for better business planning.

Study how these technologies lead to more effective marketing strategies and improved customer services.

Explore ways to build healthier relationships with your consumer base through AI implementation.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
15 October 2021
Listed Since
02 July 2021

Barcode

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