£117.11

CRC Press CRM Guide for Small and Medium Enterprises

Name: CRC Press CRM Guide for Small and Medium Enterprises
Brand: CRC Press
Price: 117.11 GBP
Availability: InStock

Customer Services

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Description

Managing customer relationships is no longer a luxury reserved for large corporations. For small- and medium-sized enterprises, entrepreneurs, and solopreneurs, implementing a Customer Relationship Management (CRM) system is a vital step in managing sales processes and tracking marketing efforts. This book provides the guidance needed to find the right solution for your specific business needs. Learn how to build a functioning structure to maintain contact with prospects and clients. By using a CRM, sales teams can run their daily activities more efficiently, while solo business owners can better monitor their marketing impact. This guide helps you navigate the transition of CRM technology from high-end corporate tools to accessible, powerful systems designed to improve the effectiveness of your sales efforts and help your business connect with customers more reliably.

Key Features

Learn how to select the right CRM solution tailored for small and medium-sized enterprises.

Discover how to use CRM tools to manage daily sales activities and improve team productivity.

Gain strategies for tracking marketing efforts to better understand your reach and impact.

Develop a structured way to maintain contact with prospects and existing clients.

Understand how to implement systems that improve the overall effectiveness of your sales efforts.

Explore how modern CRM technology has become accessible for entrepreneurs and solopreneurs.

Product Specifications

Brand: CRC Press
Format: hardcover
ASIN: 0367708892
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Customer Services
Domain: Amazon UK
Release Date: 08 April 2022
Listed Since: 11 August 2021

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CRC Press CRM Guide for Small and Medium Enterprises

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