Strategic Customer Relationship Management in the Age of Social Media (Advances in Marketing, Customer Relationship Management, and E-Services) - Image 1

£195.64

IGI Global Strategic Customer Relationship Management in the Age of Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)

Name: Strategic Customer Relationship Management in the Age of Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)
Brand: IGI Global
Price: 195.64 GBP
Availability: InStock

Managers' Guides to Computing

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Description

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management. About the Author Amir Khanlari, University of Tehran, Iran.

Product Specifications

Brand: IGI Global
Format: hardcover
ASIN: 1466685867
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 16 July 2015
Listed Since: 23 April 2015

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IGI Global Strategic Customer Relationship Management in the Age of Social Media (Advances in Marketing, Customer Relationship Management, and E-Services)

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