£59.89

Vieweg+Teubner Verlag CRM-Systeme mit EAI: Konzeption, Implementierung und Evaluation (Information Networking)

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£59.89 £52.91 £54.43 £55.95 £57.48 £59.00 £60.53 09 June 2024 14 November 2024 22 April 2025 28 September 2025 06 March 2026

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Price range: £54 - £60

Price levels: 4 different prices over 636 days

Description

Zentraler Gedanke des Customer Relationship Management (CRM) ist es, Kunden in den Mittelpunkt der Unternehmensaktivitäten und -prozesse zu stellen. Das Buch konzentriert sich auf die Konzeption und Integration von CRM-Systemen. Neben der Modellierung relevanter Unternehmensprozesse steht die Einbindung in Unternehmen (Enterprise Application Integration) im Mittelpunkt der Betrachtungen. Erst durch das unternehmensweite Zusammenspiel aller relevanten Unternehmensbereiche und -systeme lassen sich die CRM-Erfolgspotenziale erschließen. Dies bestätigen die in den Beiträgen dargestellten Erfahrungen und Lösungsansätze. Die Bewertung von CRM-Aktivitäten mit Hilfe der CRM-Scorecard und ein Marktüberblick über CRM- und EAI-Tools runden die Inhalte des Buches ab.

Product Specifications

Format
Paperback
Domain
Amazon UK
Publication Date
02 August 2012
Listed Since
12 August 2013

Barcode

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