£119.34

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£119 today · cheaper than every other day in the last 3 months

Gabler Verlag Grundlagen des CRM: Strategie, Geschäftsprozesse und IT-Unterstützung

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£122.77 £119.00 £119.82 £120.64 £121.47 £122.29 £123.11 25 July 2026 11 August 2026 29 August 2026 15 September 2026 03 October 2026
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Price Distribution

Price distribution over 71 days • 2 price levels

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Current Price
17 days · current 54 days 0 14 27 41 54 £119 £123 Days at Price

Price Analysis

Most common price: £123 (54 days, 76.1%)

Price range: £119 - £123

Price levels: 2 different prices over 71 days

Description

CRM umfasst den Aufbau, die Intensivierung sowie die Sicherung dauerhafter und gewinnbringender Kundenbeziehungen. Mit diesem Verständnis vermittelt das Buch grundlegendes Orientierungswissen, das für das Verstehen des komplexen CRM-Ansatzes unverzichtbar ist. Neben einer umfassenden Erläuterung der wesentlichen Begriffe und Zusammenhänge werden Managementkonzepte vorgestellt, anhand derer die einzelnen Phasen der Kundenbeziehung profitabel und kundengerecht ausgestaltet werden können. Besonderes Augenmerk gilt dabei der Konzeption einer CRM-Strategie sowie deren Umsetzung in kundenorientierten Geschäftsprozessen und deren IT-Unterstützung. Die dritte Auflage wurde vollständig überarbeitet und um neue Beiträge, wie z.B. Kreditrisikomanagement, IT-Unterstützung ausgewählter Kundenkontaktkanäle und Kundenkontaktpunkte sowie adaptive Real-time-Analysen, erweitert.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
10 February 2011
Listed Since
23 December 2010

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