£122.73

Gabler Verlag Grundlagen des CRM: Strategie, Geschäftsprozesse und IT-Unterstützung

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Last 84 days · 84 data points (no recent data)

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£122.73 £108.72 £111.77 £114.83 £117.89 £120.95 £124.00 25 April 2026 15 May 2026 05 June 2026 26 June 2026 17 July 2026

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64 days 10 days 10 days · current 0 16 32 48 64 £110 £113 £123 Days at Price

Price Analysis

Most common price: £110 (64 days, 76.2%)

Price range: £110 - £123

Price levels: 3 different prices over 84 days

Description

CRM umfasst den Aufbau, die Intensivierung sowie die Sicherung dauerhafter und gewinnbringender Kundenbeziehungen. Mit diesem Verständnis vermittelt das Buch grundlegendes Orientierungswissen, das für das Verstehen des komplexen CRM-Ansatzes unverzichtbar ist. Neben einer umfassenden Erläuterung der wesentlichen Begriffe und Zusammenhänge werden Managementkonzepte vorgestellt, anhand derer die einzelnen Phasen der Kundenbeziehung profitabel und kundengerecht ausgestaltet werden können. Besonderes Augenmerk gilt dabei der Konzeption einer CRM-Strategie sowie deren Umsetzung in kundenorientierten Geschäftsprozessen und deren IT-Unterstützung. Die dritte Auflage wurde vollständig überarbeitet und um neue Beiträge, wie z.B. Kreditrisikomanagement, IT-Unterstützung ausgewählter Kundenkontaktkanäle und Kundenkontaktpunkte sowie adaptive Real-time-Analysen, erweitert.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
10 February 2011
Listed Since
23 December 2010

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