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Routledge Customer Relationship Management Textbook
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Most common price: £145 (65 days, 82.3%)
Price range: £145 - £209
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Description
Key Features
This Routledge textbook provides a definitive account of CRM concepts, applications, and technologies.
Learn to create and maintain mutually beneficial relationships with customers through proven strategies.
Gain a thorough understanding of the conceptual foundations of CRM through structured learning.
See CRM in practice using illustrative case examples and practical exercises included in the text.
Master the organization of customer data gathering, analysis, and presentation for better decision making.
Study the transition from strategic CRM into operational applications for a complete perspective.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1032280603
- Domain
- Amazon UK
- Release Date
- 23 January 2024
- Listed Since
- 13 April 2023
Barcode
No barcode data available
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