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Routledge Customer Relationship Management - 4th Edition
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Description
Key Features
This fourth edition by Routledge provides a clear explanation of CRM uses, benefits, and implementation strategies.
The text follows a managerial perspective to track the customer journey through acquisition, retention, and development stages.
Authors Buttle and Maklan include examples of technology applications that support marketing, sales, and service teams.
The content is designed for accessibility and does not require the reader to have deep technical knowledge.
This book offers a balance of theoretical soundness and practical relevance for business and marketing professionals.
Product Specifications
- Brand
- Routledge
- Format
- paperback
- ASIN
- 1138498254
- Domain
- Amazon UK
- Release Date
- 09 May 2019
- Listed Since
- 09 November 2018
Barcode
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