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£149.30
Springer - The Customer is NOT Always Right? Marketing Book
Price data checked 4 days ago
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Last 87 days • 87 data points (No recent data available)
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Price distribution over 87 days • 2 price levels
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Most common price: £149 (81 days, 93.1%)
Price range: £137 - £149
Price levels: 2 different prices over 87 days
Description
Explore evolving marketing theories with this comprehensive volume from Springer. This book contains the full proceedings from the 2011 World Marketing Congress held in Reims, France. Under the theme "The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World," the collection examines how marketing thought and practices function across the globe. This academic resource provides deep insights into various essential business disciplines. Readers can study detailed papers on marketing management, marketing strategy, and consumer behavior. As part of the Academy of Marketing Science series, this work supports the mission of an organization dedicated to the science of marketing since 1971. It serves as a valuable reference for professionals and students looking to understand the complexities of a changing business landscape and the shifting dynamics of global consumer interactions.
Key Features
Contains full proceedings from the 2011 World Marketing Congress held in Reims, France.
Covers diverse topics including marketing management, strategy, and consumer behavior.
Provides a global perspective on current marketing thought and industry practices.
Published by Springer as part of the Academy of Marketing Science developments series.
Offers academic research focused on marketing orientations in a dynamic business world.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 3319842986
- Domain
- Amazon UK
- Release Date
- 07 July 2018
- Listed Since
- 13 July 2018
Barcode
No barcode data available
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