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£149.30
Springer 2011 World Marketing Congress Proceedings - Marketing Strategy
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Description
Key Features
Contains full proceedings from the 2011 World Marketing Congress held in Reims, France with international presenter contributions.
Covers diverse marketing topics including marketing management, marketing strategy, and consumer behaviour research.
Published by Springer as part of the Academy of Marketing Science Developments series for academic credibility.
Explores the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World with contemporary case studies.
Suitable for academics, researchers, and marketing professionals studying global marketing practices and theory.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 3319842986
- Domain
- Amazon UK
- Release Date
- 07 July 2018
- Listed Since
- 13 July 2018
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