£149.30

Springer - The Customer is NOT Always Right? Marketing Book

Price data last checked 49 day(s) ago - refreshing...

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£149 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 42 days • 42 data points (No recent data available)

Historical
Generating forecast...
£149.30 £141.84 £144.82 £147.81 £150.79 £153.78 £156.77 23 March 2026 02 April 2026 12 April 2026 22 April 2026 03 May 2026

Price Distribution

Price distribution over 42 days • 1 price levels

Days at Price
42 days 0 11 21 32 42 £149 Days at Price

Price Analysis

Most common price: £149 (42 days, 100.0%)

Price range: £149 - £149

Price levels: 1 different prices over 42 days

Description

Explore evolving marketing theories with this comprehensive volume from Springer. This book contains the full proceedings from the 2011 World Marketing Congress held in Reims, France. Under the theme "The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World," the collection examines how marketing thought and practices function across the globe. This academic resource provides deep insights into various essential business disciplines. Readers can study detailed papers on marketing management, marketing strategy, and consumer behavior. As part of the Academy of Marketing Science series, this work supports the mission of an organization dedicated to the science of marketing since 1971. It serves as a valuable reference for professionals and students looking to understand the complexities of a changing business landscape and the shifting dynamics of global consumer interactions.

Key Features

Contains full proceedings from the 2011 World Marketing Congress held in Reims, France.

Covers diverse topics including marketing management, strategy, and consumer behavior.

Provides a global perspective on current marketing thought and industry practices.

Published by Springer as part of the Academy of Marketing Science developments series.

Offers academic research focused on marketing orientations in a dynamic business world.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 July 2018
Listed Since
13 July 2018

Barcode

No barcode data available

Similar Products You Might Like

Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress ... of the Academy of Marketing Science)
99% match

Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress ... of the Academy of Marketing Science)

Springer

£249.86 16 Jun 2026
Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
98% match

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Springer

£79.88 11 Jun 2026
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
98% match

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Springer

£114.88 20 Apr 2026
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
98% match

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Springer

£78.16 08 Mar 2026
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
98% match

Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Springer

£114.88 16 Jun 2026
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
98% match

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Springer

£74.85 20 Apr 2026
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
98% match

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Springer

£93.00 20 Apr 2026
Springer - Proceedings of the 1982 AMS Annual Conference
98% match

Springer - Proceedings of the 1982 AMS Annual Conference

Springer

£114.94 20 Apr 2026
Springer 1995 AMS Annual Conference Proceedings - Marketing Science
98% match

Springer 1995 AMS Annual Conference Proceedings - Marketing Science

Springer

£112.86 21 Apr 2026
Springer - 1993 AMS Annual Conference Proceedings Volume
98% match

Springer - 1993 AMS Annual Conference Proceedings Volume

Springer

£114.75 28 Apr 2026
Springer - 1988 AMS Annual Conference Proceedings Volume
98% match

Springer - 1988 AMS Annual Conference Proceedings Volume

Springer

£114.88 25 Apr 2026
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
98% match

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Springer

£59.79 12 Apr 2026
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
98% match

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Springer

£78.95 20 Apr 2026
Springer - 1998 Academy of Marketing Science AMS Proceedings
98% match

Springer - 1998 Academy of Marketing Science AMS Proceedings

Springer

£120.45 28 Apr 2026
Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24 (Developments in ... of the Academy of Marketing Science)
98% match

Marketing and AI: Shaping the Future Together: Proceedings of the 2024 AMS Annual Conference, Coral Gables, FL, USA, May 22–24 (Developments in ... of the Academy of Marketing Science)

Springer

£154.66 03 May 2026
Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress (Developments in ... of the Academy of Marketing Science)
98% match

Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress (Developments in ... of the Academy of Marketing Science)

Springer

£97.51 10 Jun 2026
Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress ... of the Academy of Marketing Science)
98% match

Celebrating the Past and Future of Marketing and Discovery with Social Impact: 2021 AMS Virtual Annual Conference and World Marketing Congress ... of the Academy of Marketing Science)

Springer

£163.53 24 Apr 2026
Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference ... of the Academy of Marketing Science)
98% match

Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference ... of the Academy of Marketing Science)

Springer

£175.82 10 Jun 2026
Springer - 1999 AMS Annual Conference Proceedings Volume
98% match

Springer - 1999 AMS Annual Conference Proceedings Volume

Springer

£129.99 24 Apr 2026
Springer - 2000 AMS Annual Conference Proceedings
98% match

Springer - 2000 AMS Annual Conference Proceedings

Springer

£113.73 23 Feb 2026
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)
98% match

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress (Developments ... of the Academy of Marketing Science)

Springer

£140.25 10 Mar 2026
Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference ... of the Academy of Marketing Science)
98% match

Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference ... of the Academy of Marketing Science)

Springer

£175.82 16 Jun 2026
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)
98% match

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Springer

£114.94 23 Apr 2026
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) ... of the Academy of Marketing Science)
98% match

Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) ... of the Academy of Marketing Science)

Springer

£213.51 12 Jun 2026