£129.99

Springer - 1999 AMS Annual Conference Proceedings Volume

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Description

Access a comprehensive collection of marketing research with the Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference. Published by Springer as part of the Developments in Marketing Science series, this volume captures the scholarly discussions and presentations held in Coral Gables, Florida. This volume serves as a vital resource for academics, researchers, and professionals seeking to understand the evolution of marketing theory and practice. The content covers a wide range of essential topics, including marketing strategy, consumer behaviour, and international marketing. It also provides deep insights into advertising and marketing education. By studying these proceedings, readers gain access to the work of an international organization dedicated to the science of marketing. The research presented reflects timely explorations of marketing phenomena, making it a valuable addition to any academic library or professional collection focused on business management and marketing science.

Key Features

Includes the full research proceedings from the 1999 Academy of Marketing Science Annual Conference held in Coral Gables, Florida.

Covers diverse topics such as marketing strategy, consumer behaviour, and international marketing to support academic study.

Provides professional insights into advertising and marketing education for students and practitioners.

Part of the Developments in Marketing Science series published by Springer for high-quality academic standards.

Reflects the research and theory work of the Academy of Marketing Science, an international organization founded in 1971.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
22 October 2016
Listed Since
03 November 2016

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