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£114.88
Springer - 1988 AMS Annual Conference Proceedings Volume
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Description
Key Features
Includes the full proceedings from the 1988 Academy of Marketing Science Annual Conference held in Montreal, Canada.
Provides diverse research covering key areas like consumer behaviour, marketing management, and international marketing.
Offers academic insights into both marketing theory and practical applications for professional use.
Contains scholarly work from the Academy of Marketing Science, an organization dedicated to marketing science since 1971.
Serves as a specialized resource for studying marketing education and the science of marketing phenomena.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 3319369199
- Domain
- Amazon UK
- Release Date
- 29 October 2016
- Listed Since
- 19 October 2016
Barcode
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