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£114.88
Springer 1988 Academy of Marketing Science Annual Conference Proceedings
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Last 90 days · 90 data points
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Most common price: £115 (90 days, 100.0%)
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Description
Key Features
The 1988 Academy of Marketing Science Annual Conference proceedings include contributions from international researchers across multiple marketing disciplines and theoretical frameworks.
This Springer-published volume covers consumer behaviour, marketing management, marketing education, and international marketing topics presented at the Montreal conference.
The proceedings represent work by the Academy of Marketing Science, an international organisation founded in 1971 dedicated to advancing marketing theory, research, and practice.
Quality peer-reviewed research contributions address both theoretical explorations and practical applications relevant to marketing professionals and academics.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 3319369199
- Domain
- Amazon UK
- Release Date
- 29 October 2016
- Listed Since
- 19 October 2016
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