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£114.75
Springer - 1993 AMS Annual Conference Proceedings Volume
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Last 83 days • 83 data points (No recent data available)
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Price distribution over 83 days • 2 price levels
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Most common price: £115 (69 days, 83.1%)
Price range: £108 - £115
Price levels: 2 different prices over 83 days
Description
Explore the comprehensive research from the 1993 Academy of Marketing Science (AMS) Annual Conference. Published by Springer as part of the Developments in Marketing Science series, this volume captures the presentations and findings from the conference held in Miami Beach, Florida. This collection offers a deep look into the science of marketing through theory, research, and practical application. It serves as a vital resource for understanding various sectors, including marketing strategy, consumer behavior, and international marketing. Whether you are studying business-to-business marketing, retailing, or marketing education, this volume provides academic insights from a period of significant development in the field. As part of the Academy of Marketing Science's mission to promote timely explorations of marketing phenomena, these proceedings provide a historical and academic foundation for professionals and students. This book is an essential addition to any collection focused on the evolution of marketing science and management theory.
Key Features
Includes the full proceedings from the 1993 AMS Annual Conference held in Miami Beach, Florida.
Covers diverse marketing topics such as consumer behavior, marketing strategy, and retailing.
Provides academic research on business-to-business marketing and international marketing sectors.
Offers insights into marketing education and the scientific application of marketing theory.
Part of the Developments in Marketing Science series published by Springer.
Product Specifications
- Brand
- Springer
- Format
- hardcover
- ASIN
- 3319131583
- Domain
- Amazon UK
- Release Date
- 16 March 2015
- Listed Since
- 10 October 2014
Barcode
No barcode data available
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