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Springer - 1993 AMS Annual Conference Proceedings Volume

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Description

Explore the comprehensive research from the 1993 Academy of Marketing Science (AMS) Annual Conference. Published by Springer as part of the Developments in Marketing Science series, this volume captures the presentations and findings from the conference held in Miami Beach, Florida. This collection offers a deep look into the science of marketing through theory, research, and practical application. It serves as a vital resource for understanding various sectors, including marketing strategy, consumer behavior, and international marketing. Whether you are studying business-to-business marketing, retailing, or marketing education, this volume provides academic insights from a period of significant development in the field. As part of the Academy of Marketing Science's mission to promote timely explorations of marketing phenomena, these proceedings provide a historical and academic foundation for professionals and students. This book is an essential addition to any collection focused on the evolution of marketing science and management theory.

Key Features

Includes the full proceedings from the 1993 AMS Annual Conference held in Miami Beach, Florida.

Covers diverse marketing topics such as consumer behavior, marketing strategy, and retailing.

Provides academic research on business-to-business marketing and international marketing sectors.

Offers insights into marketing education and the scientific application of marketing theory.

Part of the Developments in Marketing Science series published by Springer.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 March 2015
Listed Since
10 October 2014

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