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£129.99
Springer 1998 Academy of Marketing Science Annual Conference Proceedings
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Description
Key Features
Complete proceedings from the 1998 Academy of Marketing Science Annual Conference held in Norfolk, Virginia.
Coverage spans marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, and advertising research.
Includes contributions focused on marketing education and the theory-to-practice continuum.
Published by Springer as part of the Developments in Marketing Science proceedings series.
Reflects the Academy of Marketing Science's commitment to advancing marketing science since 1971.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 3319366890
- Domain
- Amazon UK
- Release Date
- 29 October 2016
- Listed Since
- 19 October 2016
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