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£120.45
Springer - 1998 Academy of Marketing Science AMS Proceedings
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Last 82 days • 82 data points (No recent data available)
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Price distribution over 82 days • 5 price levels
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Most common price: £118 (56 days, 68.3%)
Price range: £115 - £130
Price levels: 5 different prices over 82 days
Description
Access a comprehensive collection of marketing research with the Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference. Published by Springer, this volume captures the academic discussions and presentations held in Norfolk, Virginia. It serves as a vital resource for students, researchers, and professionals looking to understand the evolution of marketing theory and practice. This volume covers a wide range of essential topics within the field. Readers can explore developments in marketing strategy, consumer behavior, and international marketing. The proceedings also include research on entrepreneurial marketing, advertising, and marketing education. Because the Academy of Marketing Science is an international organization dedicated to exploring marketing phenomena, this collection provides a high-level view of the research trends that shaped the industry. Whether you are studying academic papers or looking for historical context in marketing science, this book offers deep insights into the theory and application of modern marketing principles.
Key Features
Includes the full proceedings from the 1998 AMS Annual Conference held in Norfolk, Virginia.
Covers diverse marketing topics such as consumer behavior, strategy, and international marketing.
Provides research on specialized areas including advertising and marketing education.
Explores entrepreneurial marketing through academic presentations and research papers.
Published by Springer as part of the Developments in Marketing Science series.
Offers insights from the Academy of Marketing Science, an international organization founded in 1971.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 3319366890
- Domain
- Amazon UK
- Release Date
- 29 October 2016
- Listed Since
- 19 October 2016
Barcode
No barcode data available
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