Springer - Proceedings of the 1982 AMS Annual Conference

Explore foundational marketing research with the Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference. Published by Springer, this volume contains the complete proceedings from the conference held in Las Vegas, Nevada. It serves as a comprehensive resource for understanding the evolution of marketing theory and practice. This collection features high-quality research across diverse disciplines, including consumer behaviour, marketing management, and marketing education. Readers can also find specialized studies in industrial marketing and international marketing. As part of the Developments in Marketing Science series, this book provides a deep look into the scholarly work presented by an international organization dedicated to the science of marketing. Whether you are a researcher, student, or professional, these proceedings offer valuable insights into the phenomena that shape the marketing landscape.